The weakest sentence starter: “It is”

Posted Posted in Sentences, Transcreation, Translation_Tips

“It is considered that (…),” “it is probable that (…),” or even worse “it is of utmost importance that (…)” Do we really need these clunky phrases? Dragoman encourages translators to avoid one of the weakest sentence openers: “it is (…) that/to.” By doing so, you will not only eliminate redundancy but also have smooth and creative sentences. Let’s accept, it is a bit lazy to overuse “it is.”   Wordy: It is critical not to enter into arguments with […]

Address your audience

Posted Posted in Sentences, Transcreation, Translation_Tips

If you wish to address your readers directly and captivate them, you should use pronouns, instead of using passive voice or “there is/are.” By using “you,” you make your sentences more relatable to your readers. Besides, they easily understand your point—and what should they do. Here are some examples: Source: Bir şirketi satmak için optimum tarihi şöyle belirlemeniz mümkün: Satış ve kar rakamı yüksek olmalı. Geçmişe dönük birkaç yıl boyunca büyüme trendi sergilenmiş olmalı. Translation: This is how to determine the optimal date […]

5 Redundant Phrases to Avoid in Legal Translations

Posted Posted in Editor Notes, Transcreation, Translation_Tips

“in light of the fact that,” “with regard to,” “under the provisions of…” These trite phrases often prevent your text to be clear and smooth. Translators are under the impression that legal texts require word-for-word translations. However, Dragoman prefers being loyal to the meaning, not to the cumbersome structure of source sentences. Here are five phrases that you can eliminate to improve your legal language skills: 1. “hereinafter referred to as” Just put the described phrase into parentheses and quotation […]

Converting Passive to Active – Translating Audit Reports into English

Posted Posted in Sentences, Transcreation, Translation_Tips

Auditors are tasked to identify non-conformances and share their findings and observations in a clear and understandble report. Writing an impactful report is a challenge. Translating a poorly written report into English is sometimes a bigger challenge. Converting passive sentence forms to active sentences is an important skill for Turkish to English translators. This skill plays a critical role when translating audit reports. Despite my best efforts to train as many auditors and bankers as possible in the past decade, […]

Tips for Turkish to English Transcreation

Posted Posted in Transcreation, Translation_Tips

Transcreation is a hot topic and there are different translations of it. Some assume it is only for creative content, while some use this term as a synonym to localization. Others claim that translation is more verbatim, literal and closer to the source text as oppose to transcreation focuses more on the message, meaning and the audience. Old schools argue that all of the above are 50 shades of translation and by definition a good translator is expected to manage […]

Order in a Sentence

Posted Posted in Style, Transcreation

Dragoman translators prefer ordering elements of series in a sentence from short to long in order to make them easier to read. McKinsey has offices in 120+ cities in 60+ countries including the Czech Republic, Greece, United Arab Emirates and Qatar. Better:   McKinsey has offices in 120+ cities in 60+ countries including Qatar, Greece, the Czech Republic and the United Arab Emirates. Goldman Sachs offers services in investment management, securities, asset management, prime brokerage, and securities underwriting. Better:   Goldman Sachs […]

How to localize corporate videos

Posted Posted in Localisation, subtitling, Transcreation, Translation_Tips

Some researchers suggest that in the next few years video will become the leading format for content marketing. Is your corporate communication strategy ready to adapt? Subtitling is huge business but not every subtitler is corporate grade. There are thousands of fans doing free work or others working for large film studios or OTT providers to localize TV shows. Here are a few suggestions for marcom professionals based on our experience in corporate communication: 1. Work with a transcreation team […]

Using However Correctly

Posted Posted in Literature, Sentences, Transcreation, Translation_Tips

We must always insert a semi-colon before and a comma after however to connect two independent clauses. Incorrect:    Japan was an expanding giant however it could not generate enough capital to support its rapid industrial development. Correct:       Japan was an expanding giant; however, it could not generate enough capital to support its rapid industrial development. Using however instead of ‘but’ or in the meaning of ‘no matter how’ or ‘not matter how’ may or may not require a comma. You can […]

Dealing with quotations – Editor Notes

Posted Leave a commentPosted in Editor Notes, Style, Transcreation, translation, Translation_Tips

Notes from the Editor – December 2015 How to deal with quotations When the text you are translating into English contains a quotation, and it is from a world-renowned figure, a well-known book, an article in an international newspaper or magazine, and so on, then you will likely find the original quotation in English. It’s that simple. You should translate the quote if, and only if, you are unable to find the quote in English. This principle applies to all […]